Video

I took the lead in creating this West fundraising campaign video. I used our video vendor shooting original patient stories, and aquired b-roll footage provided by Fox Chase Cancer Center. The launch video was well received by employee’s at the West employee fundraising launch and helped increase participation in all events surrounding the 2 week internal fundraising events. We also had a marked increase in donations from prior years. All funds raised that year were earmarked to support breast cancer research at Fox Chase.